CREDENTIALS

FOUNDING PARTNER/CONTENT ARCHITECT I TRIARC
CHIEF CREATIVE OFFICER/FOUNDING PARTNER I FIREHORSE

Archaeology, history and documentaries are my passions. On finishing my Archaeology degree from UCL in London in the early 1992’s I decided to combine these elements in a future career. In 1993 I founded Firehorse Films, a production company, beginning a life spent writing and directing a multitude of films on many subjects including the ones I love that are based in history, culture and people’s lives and traditions.

Originally based in London, I moved to Beirut to see what I could do to help in the rebuilding effort after the Civil War. Realising that there was no tradition of documentary filmmaking in the Arab world I wanted to make a difference in this genre of factual entertainment.

Through Firehorse, I helped pioneer the documentary series in the Arab world with a landmark series on world religions for Al Jazeera Documentary Channel in 2004. Never before was a documentary series commissioned by an Arab broadcaster for an Arab audience. Over the years Firehorse became a well-known and trusted name in the Arab broadcasting industry.

I have written, produced and directed over 200 films in both the television and corporate genres. Firehorse became one of the leading production companies in the region winning second place in a Harvard Business School programme, AllWorld Network, as one of the top two fastest growing companies in Lebanon in 2010. At the Second Global Entrepreneurship Summit and the AllWorld Arabia 500 in Istanbul in 2011, Firehorse was in the top three in Lebanon’s country ranking.

Today, I am again at the forefront of pioneering in the Middle East media industry. Realising that video footage of the Arab world only constituted 2% of content on the web, I co-launched TRIARC in 2016, the first global footage-licensing and sales distribution platform specialised in Middle East video content. TRIARC offers unique and rare access to a vast library of clips covering over twenty countries and many categories including: culture, religion, heritage, architecture, politics, landscape, aerial, art and archaeology.

 I am a jury member of the International Emmy Awards. I have a BA in the Archaeology of Western Asia from the Institute of Archaeology, UCL.

AREAS OF EXPERTISE

  • Writer: Non-Fiction, Fiction
  • Television Director
  • Traditional & Digital Media Content Architect
  • Executive Producer
  • Script Writer
  • Metadata Taxonomy, Operations and Content Analyst

Honorary office and memberships

  • Jury Member at the International Emmy Awards, 2011- present.
  • Member of Lebanon Creative Cluster, 2009-present.
  • Member of Harvard Business School AllWorld Network 2010 – present
CLIENT LIST – BROADCASTERS
– MBC Network
– Abu Dhabi Media
– Fatafeat
– Al Hurra Television
– Al Jazeera Children’s Channel
– Al Jazeera Documentary Channel
– Al Jazeera English Channel
– Arte
– Dubai Television
– Dubai One TV
– France 2
– Future News
– LBCI – Lebanese Broadcasting Corporation International
– MTV (Lebanon)
CLIENT LIST – CORPORATE 
– Kuwait Ministry of Culture
– Bahrain HRH Crown Prince’s Office
– Bahrain Ministry of Culture and Tourism
– The Hariri Foundation
– M&C Saatchi
– Alfa (Telecom)
– Cellis (French Cellular Network)
– DAR Group (Dar Al Handasah Shair and Partners)
– Grey Advertising
– H &C Leo Burnett
– IDAL (Investment Development Agency of Lebanon)
– Millennium (Real Estate Development)
– Procter & Gamble
– Saatchi & Saatchi
– Solidere