Writer-director, content creator, and entrepreneur.
EDUCATION:
Degree: BA in the Archaeology of Western Asia from University College London
Languages: English, French, Arabic
FREELANCE WRITER-DIRECTOR:
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2023: I served as a writer-director for the Tima Shomali episode of the documentary series “BASMA” on Al Sharq TV, produced by IMAGIC Group. The series sheds light on influential Arab women, offering them a platform to share their experiences of breaking through societal barriers.
In the 26-minute documentary “Tima Shomali” we delve into the life and challenges of the trailblazing Jordanian showrunner behind the critically acclaimed Netflix series Rawabi School for Girls. Shomali made history by creating the first Arab series to gain global recognition for addressing taboo subjects in conservative societies. The episode provides an intimate and inspiring portrayal of a woman who defies societal constraints to produce groundbreaking content. It captures her journey, reflecting the struggles of many Arab women in conservative societies. Through Tima Shomali’s journey, my aim was to inspire audiences by showcasing her determination, tenacity, talent, and unwavering dedication to challenging the status quo. Broadcast Date: 2024
LEADERSHIP:

PROGRAMME DIRECTOR
Since 2022, I’ve served as Programme Director for the Bridge-the-Gap Programme, bridging academia and the corporate sector in Lebanon. The programme, implemented by Musharek Foundation in partnership with GIZ (funded by BMZ the German Development Agency), offers short courses, providing real-world strategies and essential employability skills.
Website: https://www.bridgethegapcentre.com
Instagram: https://www.instagram.com/bridgethegapme
YouTube: https://www.youtube.com/@bridgethegapcentre
LinkedIn: https://www.linkedin.com/company/bridgethegapme/
FOUNDER / CHIEF CREATIVE OFFICER
In 1994, I founded FIREHORSE, making factual entertainment programmes for Middle East and European broadcasters and corporate films for Arab governments, institutions, and corporations. FIREHORSE produced over 1500 hours of broadcast television of which I penned and/or directed over 500 episodes.
CO-FOUNDER / CONTENT ARCHITECT
In 2016, I co-founded TRIARC, a global footage-licensing and sales distribution platform specialising in Middle East video content. TRIARC offers unique access to a vast library of clips covering over twenty countries and many categories including culture, religion, heritage, architecture, politics, landscape, aerial, art and archaeology.
WRITING CREDENTIALS:

- Eukalypto Publishing: adapting French novels into English
- Austrian Academy of Sciences: proofing academic articles
- Egypt & The Levant Journal for Egyptian Archaeology: proofing academic articles
- Beyond Dracula: developing web content, films, and articles
- Ludwig-Maximilians-Universität München, Institut für Ägyptologie und Koptologie, Faculty Member: proofing academic articles
- Institut Français d’Archéologie Orientale, Membre scientifique, Postdoc: proofing academic articles
SKILLS:
- Directing and producing
- Writing, structural editing, copy-editing, proofreading
- Metadata Taxonomy, Archive Library Operations, Content Analyst, Video Content Curation
- Digital Media Asset Archiving
- Metadata Specialist (video clip licensing)
- Media Management, Production
MEMBERSHIPS:


- Jury Member, International Emmy Awards, 2011- present
- Member of Lebanon Creative Cluster, 2009-present
- Member of Harvard Business School AllWorld Network 2010 – present
AWARDS:


- Harvard Business School, Institute for Strategy & Competitiveness, Michael Porter’s AllWorld Network Award (2010 and 2011)
- Pan Arab Web Awards (for the Firehorse Website, 2014)
COUNTRIES WORKED:
Middle East:
Abu Dhabi, Bahrain, Dubai, Iran, Iraq, Jordan, Kuwait, Lebanon, Palestine, Qatar, Saudi Arabia, Syria, Turkey
Europe:
Cyprus, England, France, Germany, Italy
Africa:
Angola, Egypt, Morocco, Tunisia
Far East:
India, Thailand
North America:
USA


