MOUNA MOUNAYER CREDENTIALS
CHIEF CREATIVE OFFICER/FOUNDING PARTNER I FIREHORSE
Archaeology, history and documentary film-making are Mouna Mounayer’s passion. On finishing her Archaeology degree from UCL in London in the early 1990’s Mouna decided to combine these elements in a future career. In 1992 she founded Firehorse Films, beginning a life spent writing and directing a multitude of films on many subjects including the ones she loves that are based in history, culture and people’s lives and traditions. From the very beginning of her profession as a filmmaker she focused on crafting well-constructed written and visual narratives in her films. Originally based in London, Mouna, who is half British, moved to Beirut at the behest of her father to see what she could do to help rebuild her country. Realising that there was no tradition of documentary filmmaking in the Arab world she quickly sought to make a difference in this genre of factual entertainment. In 1999, television producer Najat Rizk, who became a partner in Firehorse, joined her in this endeavour. Mouna and Najat pioneered the documentary series in the Arab world with their series ‘Al Moujtamat Al Diniya’ (World Religions) for Al Jazeera Documentary Channel. Never before was a documentary series commissioned by an Arab broadcaster for an Arab audience. Together, Mouna and Najat created and sold many documentary film ideas and series to Lebanese and regional broadcasters making Firehorse a well-known and trusted name in the documentary and factual entertainment genres.
As a writer-director of twenty years experience, Mouna has penned many of the formats and programmes in the Firehorse stable and has directed many of the documentaries in both the television and corporate genres which the company produces. With a passion for raising the bar in the Arab television industry Mouna concentrated her efforts and that of the Firehorse team in creating innovative content driven programming.
From the beginning of their partnership, Mouna and Najat decided to create a private exclusive footage archive – another first for the Arab world. Today Firehorse has expanded its horizons by venturing into the archive industry and setting up one of the first private stock-footage archive of images and footage not related to advertising. This new venture is set to launch in 2013.
Mouna is founding Partner and Chief Creative Officer in Firehorse which has become one of the leading production companies in the region, recently winning second place in a Harvard Business School programme, AllWorld Network, as one of the top two fastest growing companies in Lebanon in 2010 and at the Second Global Entrepreneurship Summit and the AllWorld Arabia 500 in Istanbul in 2011, Firehorse was in the top three in Lebanon’s country ranking.
Mouna penned her company’s slogan; ‘Making Television Worth Watching’ to underline the importance to her of creating intelligent as well entertaining content reflected in her working today as a content architect for both traditional and digital media. Today the company slogan is ‘Making Any Screen Worth Watching’ reflecting the myriad formats and screens available to the consumer in the fast changing world of Arab factual entertainment.
AREAS OF EXPERTISE
- Television Management, Production and Programming
- Traditional & Digital Media Content Architect
Honorary office and memberships
- Jury Member at the International Emmy Awards, 2011- present.
- Member of Lebanon Creative Cluster, 2009-present.
- Member of Harvard Business School AllWorld Network 2010 – present
Organization/Institution: Firehorse Films
Address: Ashrafieh, Charles Malek Avenue, Quantum Tower.
Landline: 961 1 203064 or 961 1 203056
Fax: 961 1 203064 or 961 1 203056
Work email address: firstname.lastname@example.org
Work webpage: http://www.firehorse.me